The Future of Content

AI writing is gaining momentum, causing some people to worry that it will detract from creative writing careers. While this is probably true to some degree, the reality is more complex. AI writing is also enhancing creative writing, making it easier for writers to generate new ideas, and improve writing quality.

More importantly, AI writing is making things that were once impossible, possible. Companies are taking on projects that they wouldn’t otherwise have the bandwidth to accomplish.

Careers Evolving

AI is creating new opportunities. We still need authors to steer where things are going, weed out misconceptions, and make sense of the output. As AI writing becomes more prevalent, there will be a growing need for people who can work alongside AI to create high-quality content. The volume of work that one writer can accomplish is going to increase.

Companies are now taking on projects that they would not have been able to tackle. This goes beyond creating company blogs or improving secondary pages, AI is also helping with business-related tasks, like doing comparative analysis and writing complete business plans. With more and more companies taking advantage of these technologies, competition to provide users with better content is also increasing. Strategic development, advertising, and content creation are just some of the areas where companies will need to invest to compete.

Writing careers will need to adapt and people that embrace new technologies will be more in demand. Some jobs will be lost, and others will also be created. Companies will need to do more with the budgets they have as their competitors take advantage of new technologies.

In the end, it is the consumers who benefit. With more and better content, they will be better equipped to make difficult choices and companies will be better suited to assess their needs.